QR code on packaging: choose location and check after printing

SquareBag ·

Paper box with square area for connection code on flat surface

A QR that can be scanned in a file may not work well on the finished product packaging. The paper's background, gloss, folds, and handling can all be affected. It is necessary to check the code after printing and after completion.

Place the code in an easily accessible area

Choose a relatively flat area, not covered by straps or accessories. Avoid cut edges, folds and glued areas. The space around the code needs to be according to the code specification and confirmed during prepress.

Keep the code simple and clearly contrasted

Keep the contrast clear and do not manually edit the code boxes for decoration. Long addresses can create dense code that is difficult to minify. If used GS1 Digital Link, need correct identification and specification; QR links to regular websites do not automatically fall under this standard.

PhaseCheck
Last fileThe destination is correct and the code content has not been modified
After printingRealistic colors, sharpness and backgrounds
After completionReflexes, folds and accessibility

Test with the device used by the buyer

Scan with many popular phones, at realistic lighting and holding angles. Check that the page opens correctly, reading conveniently on the phone. For readers at the counter or warehouse, it is necessary to check separately according to usage requirements.

A code on the glossy surface scans well when placed on the table but is glaring when held. When changing position or finish around the code, test again on the final sample.

Closing operational responsibilities

Lock the address manager, approve the content and pre-check each batch. The printed code needs to lead to a working page for the duration of the packaging's circulation.

Send SquareBag the QR code and intended use to jointly review the location, clarity, and scanability on the sample.

Reference source

Explore Design and publishing or Exchange specifications with SquareBag.

See Packaging Design group

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